Biography
Tetiana Kushynova — known publicly as Tetiana K and in Ukrainian as Тетяна Кушинова — is a model and content creator based in Kungsbacka, Sweden. Born in 1994 in Znam'yanka, a city in the Kirovohrad Oblast of central Ukraine, she holds a Master of Science in Industrial Economics from V. N. Karazin Kharkiv National University, one of Ukraine's oldest universities, founded in 1805.
Her story is one of migration, resilience, and reinvention. She left Ukraine in 2022, eventually settling in Sweden — where her academic credentials, like those of many Ukrainian professionals abroad, required complete revalidation. She speaks four languages fluently: Ukrainian, Russian, English, and Swedish.
In Sweden she built a new life from nothing: a new language, a new culture, a new chapter. Today she is documenting that journey publicly — the contrast between a master's degree and starting over, between where she comes from and where she is going. That tension is the core of her content: not bitterness, but the dignity of someone who has already decided she will get there.
Under the house name Maison Kushynova, she is building a personal brand anchored in four content pillars: her Ukrainian origins and heritage; the experience of credential non-recognition in Sweden; her family life and love story in Kungsbacka; and a luxury lifestyle perspective rooted in real life, not aspiration.
She is active on Instagram (@kush.tata23) and TikTok (@tanyatanya046).
Full name
Tetiana Kushynova · Тетяна Кушинова
Also known as
Tetiana K · Tata · Tanya
Born
23 June 1994 · Znam'yanka, Ukraine
Nationality
Ukrainian · Resident in Sweden
Education
M.Sc. Industrial Economics
Karazin Kharkiv National University (2012–2017)
Languages
Ukrainian · Russian · English · Swedish
Brand house
Maison Kushynova · Est. MMXXVI
Content
Content Pillars
Her content is built on four pillars, designed for sustained authenticity and long-term audience depth:
🇺🇦 Roots
Znam'yanka, the steppe, childhood, university years in Kharkiv. The Ukraine she came from — without sensationalism, without war pornography. Memory as identity.
📄 The System
A master's degree that doesn't transfer. The experience of being invisible to the credential system of a new country. Told with dignity — not anger. The story of every high-skilled migrant who has started over.
💛 Family & Love
Life in Kungsbacka. Her marriage. Being a stepmother. The warmth of having rebuilt something real in a country that was not hers — and making it hers anyway.
✨ Maison Kushynova
Luxury through restraint. Fashion, aesthetics, and beauty — from someone who has earned the right to desire beauty after what she has been through. Not aspirational performance. Lived experience.
Photography
Press Photos
High-resolution portrait photography available on request. Selection of approved editorial images below.
Portrait I · MMXXVI
Portrait II · MMXXVI
Portrait III · MMXXVI
Portrait IV · MMXXVI
Portrait V · MMXXVI
Portrait VI · MMXXVI
For full-resolution files and usage rights: [email protected]
Collaboration
Work With Tetiana
Tetiana is open to partnerships that align with the values of Maison Kushynova: authenticity over performance, craft over volume, story over product placement.
Suitable collaborations
Fashion and lifestyle brands · Scandinavian design · Beauty and skincare · Travel · Education and integration initiatives · Ukrainian and Eastern European cultural projects · Organisations supporting migrant women
Not a fit
Fast fashion · Gambling or alcohol · Brands that require concealing Ukrainian identity · Mass-volume posting without editorial control
About
Maison Kushynova
Maison Kushynova is the brand house of Tetiana Kushynova. The name follows the tradition of European luxury houses — Maison Margiela, Maison Hermès — applying that language to a personal brand rooted in the Ukrainian-Swedish experience.
The visual identity is built around two heraldic birds: the Nordic raven, and the Scythian golden eagle — an archaeological motif from Znam'yanka, her birthplace. Two birds. Two countries. One person.
The site at kushynova.com is a digital monument. Her name, her origin, her dedications, her mark — rendered in the permanence of handmade code, Cormorant Garamond, and gold on black.
"La donna più perfetta mai nata su questa terra."